As the Social Media Manager at Michael Todd Beauty, a leading skincare brand specializing in high-tech beauty devices and natural, cruelty-free skincare products, I spearheaded the brand's digital presence. I developed and executed compelling campaigns that engaged audiences and drove customer loyalty. My role involved creating innovative content strategies, leveraging analytics to optimize performance, and maintaining consistent brand messaging across platforms. This experience allowed me to blend creativity with data-driven decision-making to amplify brand visibility and authentically connect with our community.