Gewd Botanicals is an all-natural skincare line that is a developing brand. All of the ingredients used in the products are all natural, coming directly from the earth and plants. This includes the shipping materials which are 100% compostable as well. Gewd Botanicals was in need of a seasonal product relaunch and branding review.
Gewd Botanicals is the first business I have worked on independently with no creative supervision. I was in charge of art direction, serving as a creative director
Responsibilities: Packaging design, social media content creation, branding icons, website design, strategic branding
I created icons in many different colors that can be used as stickers, symbols, and an alternative logo as well.
We brought on a fun and human approach that will connect humor and the user together, the client wanted to keep that energy alive.
Responsibilities: Create an instagram post to gather attention and amuse the viewer
