We found that WD-40 lacks representation in women in the work force. So how do we fix this? Celebrate women in the work force by collaborating with a clothing line and highlighting the hard work that they do.
Responsibilities: Art direct and design the clothing ideas, and come up with the strategic solution
The collaboration was with Dickies as they have great quality clothing and is also starting to be worn for fashion. “Work it” was then created.
The Clothing Line in Question?
Instructional Video Series
Who works it? Women do. To showcase the clothing line we launched an instructional video series. This includes skilled women teaching the different ways they “work it” with WD-40. This is a commercial that was made to launch the instructional video series.
